118 waterfall ave
craighall
johannesburg 2196
south africa
 

Firm Profile

A Point is an international architecture and interior design practice established in 2011 and led by Dimitrije Djukic, Michael Pokroy, and Jacques Coetzee.
Operating between offices in the UAE and South Africa, and with regular sourcing trips to Europe, the directors manage a team of designers working on a range of projects in the Middle East as well as Singapore, China and the USA.

The team has extensive experience in commercial, hospitality and residential projects across the globe, and work closely with clients to deliver striking, innovative and productive buildings and interiors that exceed client expectations. A Point works with property developers to maximise building potential, commercial occupiers looking for efficient and productive interiors and private residential clients seeking to create unique and personal spaces.
Significant projects completed to date include Al Masar Holding Head Office Etihad Towers in Abu Dhabi, concept design for the Radisson and JW Marriot Hotels in China, Holiday Inn in Jeddah and the Fred Segal Hotel in Las Vegas.

A Point provides full architectural design, interior design and décor services, space planning, and workplace design, across a broad range of scales from large mixed-use urban developments and luxury resort complexes to retail and restaurants and the more domestic scale of private residential projects. The practice also carries out concept design work for leading interior architecture practices in the UK, USA and Asia.

The practice works with a strong team of experienced designers and an established network of consultants and contractors to ensure an integrated approach to projects, responding to each unique brief, location and context.
Projects currently underway include a corporate head office in Qatar, two luxurious villas on Saadiyat Island Abu Dhabi, a private family office in Dubai, a large private family villa in the Seychelles, and a contemporary lakeside home in Oregon, USA.

The combined expertise of the team means projects are approached with creativity and innovation, and thorough communication with a design-driven team takes the clients brief to a well-planned conclusion.
The directors take a hands-on approach, dealing directly with clients to ensure that the design solutions meet both the client’s practical requirements and ambitious aspirations for the project.

Dimitrije Djukic – Design Director

Dimitrije Djukic has a Masters degree in architecture from Belgrade University and he also studied further interior design. Following his studies he practiced architecture in Belgrade at first for a local practice and later for the Belgrade office of LA–based Hetzel Design, working on a range projects around the USA, including several residential, hotel and retail projects. Dimitrije later relocated to Dubai in 2008, working for Hamilton International on several large-scale projects in Doha, Dubai and Abu Dhabi.

In 2011 Dimitrije co-founded A Point, working between Dubai and Johannesburg, on a range of projects in the Middle East, Singapore, China and USA. Dimitrije is driven by his passion for architecture, and his work is recognised for its clean lines and understated elegance. He strives for simplicity and clarity of vision in each building design. He also works on the interior architecture aspect of the project, ensuring a coherent design solution. As Design Director Dimitrije responsible for delivery of the practices projects from the initial design conception to completion of the construction project.

Michael Pokroy – Managing Director

Michael Pokroy has a BA degree and diploma in Interior Design from University of Johannesburg, and also studied fashion design. He has led a multi-disciplinary design practice in Johannesburg, South Africa for over 15 years. Since 2005 Michael has been based in the UAE, where he was Director of AMM, where he was involved in lifestyle design for the hospitality industry, creating brand image, look and feel of the guest experience for several top hotels.

Michael joined A Point in 2011 as managing director, responsible for client service and marketing. He also leads the interior design team, working on both corporate, residential and hospitality projects throughout the Middle East, USA and Asia. Michael’s personal approach to interiors is that of luxury and elegance, with a keen eye for detail. As Managing Director Michael is the key point of contact for clients, and maintains a hands-on involvement in all projects undertaken by the practice.

relevant projects

Jacques

Unassuming, bright-eyed and passionate, Jacques is a rare gem that has found his way back to south African shores. and with him, comes some of the best and most sought-after experience in interior design and hospitality on the planet. his enviable portfolio is brimming with projects that showcase some of the best hospitality and leisure resorts in central, south America and south Africa.
In-love with design and hospitality design, even as a young boy growing up in Rustenburg, the raw and wild landscape of southern Africa inspired him even more. It culminated in pursuing studies in design after being inspired by the palace of the lost city. Then landing a plum position with the internationally famed company, based in Dallas, who as fortune would have it, designed the palace of the lost city in the first place set him on a trajectory for success.
All of this shows that Jacques is a man who has the ability to manifest thought and vision into startling and admired reality. His dream for a point is to show the rest of the world that Africa is not just a a few lines on the map when it comes to interior design. It’s no longer a place dictated to by European culture and trends. It is time for Africa’s creativity and creations to take its own place on the international stage.

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