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A POINT

is an international architecture and interior design practice established in 2011 and led by Michael Pokroy and Dimitrije Dukic. Operating between offices in the UAE, Serbia and South Africa, the directors manage a team of designers working on a range of projects in the Middle East as well as Singapore, China and the USA. The team has extensive experience in commercial, hospitality and residential projects across the globe, and work closely with clients to deliver striking, innovative and productive buildings and interiors that exceed client expectations. A Point works with property developers to maximize building potential, commercial occupiers looking for efficient and productive interiors and private residential clients seeking to create unique and personal spaces. 

OUR ARCHITECTS

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DIRECTOR

MICHAEL POKROY

Michael Pokroy has a BA degree and diploma in Interior Design from University of Johannesburg, and also studied fashion design. He has led a multi-disciplinary design practice in Johannesburg, South Africa for over 15 years. Since 2005 Michael has been based in the UAE, where he was Director of AMM, where he was involved in lifestyle design for the hospitality industry, creating brand image, look and feel of the guest experience for several top hotels. Michael joined A Point in 2011 as managing director, responsible for client service and marketing. He also leads the interior design team, working on both corporate, residential and hospitality projects throughout the Middle East, USA and Asia. Michael’s personal approach to interiors is that of luxury and elegance, with a keen eye for detail. As Managing Director Michael is the key point of contact for clients, and maintains a hands-on involvement in all projects undertaken by the practice.

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DIRECTOR

DIMITRIJE DUKIC

Dimitrije Dukic has a Masters degree in architecture from Belgrade University and he also studied further interior design. Following his studies he practiced architecture in Belgrade at first for a local practice and later for the Belgrade office of LA–based Hetzel Design, working on a range of projects around the USA, including several residential, hotel and retail projects. Dimitrije later relocated to Dubai in 2008, working for Hamilton International on several large-scale projects in Doha, Dubai and Abu Dhabi.

 

In 2011 Dimitrije co-founded A Point, working between Dubai and Johannesburg, on a range of projects in the Middle East, Singapore, China and USA. Dimitrije is driven by his passion for architecture and interior design. His work is recognized for its clean lines and understated elegance. He strives for simplicity and clarity of vision in each building design. He also works on the interior architecture aspect of the project, ensuring a coherent design solution. As Design Director Dimitrije responsible for delivery of the practices projects from the initial design conception to completion of the construction project.

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